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SBD Global/September 14, 2012/Marketing and Sponsorship

Australian Football League's Hawks Leave Puma, Sign Adidas To Five-Year Deal

Australian Football League club Hawthorn has agreed to a five-year deal with adidas, ending the team's partnership with Puma. Beginning in November, adidas will supply the Hawks with home, away and clash jerseys, and 1,500 pieces of training kit including singlets, tees, shorts, boots and warm-ups for players and staff. The deal comes the week after adidas struck a four-year sponsorship with the Hawks' Melbourne rivals Collingwood and Essendon (Hawthorn).
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