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SBD Global/September 12, 2012/MediaPrint All
ESPN has taken the media rights to the first Copa do Brasil U20 tournament, recently established by the the Brazilian Football Confederation (CBF) and SportPromotion, the sports broadcaster will announce Wednesday. The inaugural edition, a 32-team knockout competition, will take place from Oct. 2-Dec. 15. ESPN also has the exclusive rights to the competition in Brazil through '16, and will air 20 live and exclusive matches of the '12 version beginning next month with Avai vs. Corinthians from Florianopolis on Oct. 2 at 8pm ET. ESPN Brazil GM German Hartenstein said, "With this tournament, we take a significant step toward our goal of expanding our audience with more Brazilian content." The Copa do Brasil U20 competition includes nationwide participation and teams from 11 states, including the 20 participants of the Campeonato Brasileiro 2011 and the 12 teams with the best records from the Campeonato Brasileiro Série B 2011. ESPN will air the Copa do Brasil U20 on other ESPN networks and platforms around the world and in the U.S. ESPN in Brazil also plans to establish, in alliance with the CBF and SportPromotion, the Copa do Brasil U17 event in '13. Details will be announced at a later date (ESPN).
A "combined peak audience" of more than 4 million viewers watched the London Games victory parade on BBC1 and Channel 4 on Monday afternoon, according to John Plunkett of the London GUARDIAN. The parade had "a five-minute peak" of 2 million viewers on Channel 4 at 4:25pm London time, when more than 2 million viewers "were also watching on BBC1." Overall, BBC1's "Our Greatest Team: Athletes' Parade Live" averaged 2.3 million, a 28% share, between 1:30-4:45pm on BBC1. It was "nearly three times the average audience for Channel 4's London 2012: Our Greatest Team Parade," which was watched by 800,000 viewers, a 9.1% share, between 12:50-5pm (GUARDIAN, 9/11). In Sydney, Amanda Meade reported that the London Paralympics "delivered record ratings for the ABC, and the highest ever share for digital channel ABC2." An "average of 1.6 million Australians," in the five metro cities, watched every day, up from 1.3 million for the Beijing 2008 Paralympic Games. The daily broadcast on ABC2 achieved a high of 4.7%, which is "a record for the channel," and was enough to beat all of the commercial digital channels last week. The 100 hours of coverage across ABC1 and ABC2 over 11 days boosted the ABC's overall share, "helping to push it in front of Ten" (THE AUSTRALIAN, 9/12).
Univision Deportes will become the U.S. Hispanic home of the German national team and the DFB Cup, the French national team and the French Cup, and France’s Ligue 1. The multi-year deals are exclusive in Spanish across multiple media platforms. The agreements will grant Univision Deportes media rights to all qualifiers played in Germany and France leading up to 2014 FIFA World Cup Brazil. The most anticipated match is France vs. Spain in March. Additionally, the contracts include the home friendly matches of the German and French national teams against Argentina, Italy, England and the Netherlands. Univision Deportes will also showcase matches of the DFB Cup, featuring 2012 UEFA Champions League finalists Bayern Munich, Borussia Dortmund, VfB Stuttgart and Werder Bremen, and matches of the French Cup (Coupe du France), featuring Paris Saint-Germain, Olympique Lyonnais, Montpellier HSC and Olympique de Marseille. Univision Deportes will also provide coverage of various matches from France’s Ligue 1. These acquisitions will fill Univision Deportes Network’s programming schedule with a week full of football matches, including national team matches on Tuesdays, Fridays and Saturdays; Cup matches on Tuesdays and Wednesdays; and Ligue 1 games on Saturdays and Sundays (Univision).