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Marketing and Sponsorship

Marketplace Roundup: Vitesse Arnheim Signed A New Deal With Gazprom

Dutch Eredivisie club Vitesse Arnheim "signed a new sponsorship deal" with Russian gas producer Gazprom. The company's logo will be featured on the players' chests. Gazprom replaces Simpel.nl, "which stopped negotiations at the beginning of the season." The duration of the contract is not known yet" (WORLDSPORT.ge, 9/11). ... Bundesliga club Eintracht Frankfurt and software company IDL extended its partnership for another year. The deal includes ad space on LED boards in camera view as well as a hospitality package. The deal was brokered by sports marketing company Sportfive (Eintracht Frankfurt). ... Brasileiro club Atletico-MG has extended its sponsorship deal with beer producer Ambev through '14 (EPOCANEGOCIOS.GLOBO.com, 9/10). ... Online currency trading group easy-forex extended its partnership with the National Rugby League club Canterbury Bulldogs for the next three years. The company's logo will appear on the bottom of the back of the team's jersey. The deal will last through the end of the '15 season (Canterbury Bulldogs). ... Adidas extended its deal with Australian Football League club Essendon as the team's official footwear and apparel supplier for a further four years (Essendon FC).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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