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SBD Global/September 12, 2012/Marketing and Sponsorship
Andy Murray Could See Sponsorship Earnings Triple After Winning Elusive First Grand Slam
Published September 12, 2012
RIGHT ON TIME: The London TELEGRAPH reported after winning, Murray “dropped to his knees, took off his wristbands and discovered one element of his timing was missing on the night.” Murray said, "I don't have my watch." Murray, who “recently signed a sponsorship deal with watchmakers Rado,” pointed to his wrist and looked to girlfriend Kim Sears for help. Murray was heard saying, “I don't have it, I don't have it. ... Have you got my watch? I don't have my watch.” Sears pointed to one of Murray’s bags where he retrieved his £2,500 ($4,000) D-Star Automatic Chronograph watch "in plenty of time to show it off to the world” (TELEGRAPH, 9/11). London DAILY MAIL columnist Des Kelly said, "At this great moment of sporting history, Andy Murray seems to be worried about whether he has his sponsor's watch on?" Satirical account The Bugle wrote, "BREAKING: Andy Murray's day has just got a whole lot better. He has found his watch." Rado would "undoubtedly be rubbing their hands with glee" as photos of Murray and his watch getting "up close and personal with the trophy were beamed around the world" (SYDNEY MORNING HERALD, 9/11).
FERGIE CHEERS ON: In London, Chris Jones reported that ManU Manager Alex Ferguson admitted watching Murray win "had been more nerve racking than being in charge of Manchester United on match day." Ferguson raced from a business meeting in Manhattan to "join the Murray camp" courtside at Flushing Meadows. Ferguson: "It was an absolute privilege to be at the final and see Andy win the title. And I love tennis" (INDEPENDENT, 9/11).
LTA LOOKS FOR BOOST: The PA reported that Lawn Tennis Association CEO Roger Draper hopes Murray's success can help "turn around a fall in the number of adults playing the sport." The LTA had its funding cut by Sport England in April "due to disappointing participation figures." Murray's Olympic triumph earlier this summer "sparked an increase in club membership," and Draper is banking on Murray's U.S. Open victory "having a similar effect." Draper said, "When Andy won the Olympics, 4,000 new members signed up in the space of a week. The message we are getting is that there has been an upturn in people wanting to get involved" (PA, 9/11).
THE FALLOUT: BLOOMBERG's Danielle Rossingh reported that U.K. bookmakers paid out £1M ($1.6M) on Murray winning the U.S. Open. Bookmaker William Hill spokesperson Joe Crilly said, "We took quite a hit." William Hill paid out about £250,000 ($402,000), its "biggest-ever sum on an individual winning the U.S. Open." The bookmaker offered odds of 5-to-1 on Murray winning the tournament (BLOOMBERG, 9/11). The Scotland DAILY RECORD reported that Murray has been offered the Freedom of Stirling by the Stirling Council. Stirling, Scotland is near Murray's hometown of Dunblane. The Stirling Council has "been in touch with Murray's management team to discuss tributes for their local hero" (DAILY RECORD, 9/11).