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SBD Global/September 7, 2012/Marketing and Sponsorship

MHP Increases Its Sponsorship Deal With Basketball Bundesliga Club Ludwigsburg

German Basketball Bundesliga club Neckar Riesen Ludwigsburg expanded its sponsorship deal with Porsche subsidiary automotive process and IT consulting firm MHP after both parties had already agreed to a business partnership in August. MHP will become a second-tier premium sponsor and be featured on the court and on boards inside the Arena Ludwigsburg. In addition, MHP will present an exclusive monthly fan voting, in which fans can vote for the club's Player of the Month and win attractive prizes. MHP recently signed a 10-year naming-rights deal with Arena Ludiwigsburg (Neckar Riesen Ludwigsburg).
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