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SBD Global/September 6, 2012/Marketing and Sponsorship
Marketplace Roundup: AS Roma Agrees To Partnership With Philipp Plein
Published September 6, 2012
TRADING UP: Brasileiro club Flamengo "agreed to a partnership" with trading card company Panini, which will see them create cards of the club's players. The new product "will not be for sale" but will be used as a gift to fans of the club. Flamengo will distribute the new products through their players at games and training sessions. The club will also use "their official Facebook page to promote the initiative" (MAQUINADOESPORTE.com.br, 9/4). ... The club also has a new team bus a a result of their sponsorship with auto manufacturer Wolkswagen (MAQUINADOESPORTE.com.br, 9/4).