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Marketing and Sponsorship

Marketplace Roundup: Maybank Named Malaysian GP Partner

Official rights holder of the MotoGP World Championship Dorna Sports announced Maybank, "Malaysia's largest financial services group," as its commercial banking partner for this year’s Malaysian Grand Prix on Oct. 21. Maybank will be visible through extensive trackside advertising and will benefit from multiple VIP activities throughout the Malaysian Grand Prix. The financial services group "will collaborate with MotoGP in the official promotion of the event and will be one of the key partners assisting with the region’s ticket sales" (SPEEDTV.com, 9/4). ... The Maharashtra Badminton Association has renewed its  partnership with nine-year long sponsors Sunrise Sports (agents for Yonex in India). The new deal is for three years. MBA President Pradeep Gandhe announced the deal and said that the support from Yonex-Sunrise, which includes providing shuttles, kits and prize-money to their 24 affiliated units, would be worth Rs 2.5 crores ($449,000) (TNN, 9/4).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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