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SBD Global/September 4, 2012/Media

Channel 4 Rakes In Highest Five-Minute Peak With Paralympics Coverage Of Pistorius Silver

Brazil's Alan Oliveira, left, defeats South Africa's Oscar Pistorius in the Paralympics' T44 200m Sunday.
Brazil's Alan Oliveira's "controversial win" over Oscar Pistorius in the Paralympics' T44 200m men's athletics final attracted 4.5 million viewers on Sunday night, marking the highest five-minute peak yet for Channel 4's coverage, according to Jason Deans of the London GUARDIAN. Channel 4 averaged a 12.9% audience share across the day – ahead of ITV1's 9.2% "and the network's best Sunday ratings figures for seven years." Oliveira's Gold Medal win had a "five-minute peak audience" of 4.5 million viewers at around 9:30pm, including 100,000 on the Paralympics Extra service, with the rest on Channel 4. The U.K.'s David Weir's Gold in the T54 5,000m drew a five-minute peak of 3.8 million viewers "from 10:30pm." Earlier in the day the U.K.'s Jessica-Jane Applegate's Gold in the S14 200m freestyle swimming "attracted a peak of 2.4 million." Channel 4's evening Paralympics 2012 program averaged 3.3 million viewers and a 15% audience share between 7pm and 10:45pm. In the afternoon, the network's Paralympics coverage made Channel 4 "the most-watched channel between 3:15pm and 6pm" (GUARDIAN, 9/3). In London, Jason Deans noted that on Friday, the second day of Channel 4's live Paralympics coverage, the network had a five-minute peak of 3.8 million at 9pm for athletics coverage, including 200,000 on Paralympics Extra. Channel 4 was the "most-watched network for 15 minutes" from 9pm, averaging 3 million viewers. Overall, Channel 4's Paralympics 2012 program averaged 2.4 million viewers and an 11.5% audience share between 7:30pm and 10:30pm (GUARDIAN, 9/3).
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