Menu
Marketing and Sponsorship

Nike Replaces Umbro As Official Supplier Of The England National Team

Nike will be the "new official kit provider" for the England football team, according to the London DAILY MAIL. The American company will launch a new England strip as early as next spring as the Football Association marks its 150th anniversary. The release of the new kit will come "just a year after the current version went on sale, which in turn replaced one used for just eight games." The new deal runs until July 31, 2018 and replaces the deal with Umbro, which Nike "bought in '07 but decided to sell this summer."

The deal includes:

  • Supplying kit and match balls to all of Club England’s 24 football teams at every level, including the men’s and women's national teams, Futsal, disability and amateur. 
  • Sponsorship and support of St. George’s Park, the home of the National Football Centre in Burton Upon Trent, which in addition to hosting the England senior team will "train and develop a generation of coaches, referees and medical staff every year."
  • Supporting partner of Wembley Stadium, the home of English football.
  • Supporting partner for The FA Cup, which includes supplying match balls for every round of the competition.
  • Supplying products to County FAs (DAILY MAIL, 9/3).

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/09/04/Marketing-and-Sponsorship/Nike.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/09/04/Marketing-and-Sponsorship/Nike.aspx

CLOSE