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Marketing and Sponsorship

Rapha Performance Roadwear Signs Four-Year Deal With Team Sky

Starting in Janunary, Rapha Performance Roadwear will become the official clothing provider of Sky Pro Cycling. Rapha will provide a complete range of clothing and accessories to dress Team Sky. The four-year deal will see Rapha develop a full collection of top-end, high-performance racing and training kit and off-bike dress for both riders and staff. The Rapha offering will also extend to the best selection of riding and fanwear for supporters of Team Sky. The full Sky Pro Cycling collection will become available for sale in January on the global Rapha online store (www.rapha.cc) and at select cycling retailers around the world (Team Sky).

A NEW DIRECTION: In other new, the Berlin Velothon cycling event "signed a new title sponsorship deal with U.S.-based GPS technology company Garmin." The one-day cycling event is a UCI (Int'l Cycling Union) category 1.1 event and will take place for the third time on June 9 (RADSPORT-NEWS.com, 8/29).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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