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SBD Global/August 30, 2012/Media
StarHub Seals New Deal To Broadcast Bundesliga Football In Singapore
Published August 30, 2012
DOWN UNDER: In Sydney, Simon Canning reported that one of the biggest football leagues in the world, Italy's Serie A, "is struggling to find interest with Australian broadcasters." While int'l leagues such as the EPL have managed to get local coverage, the Italian league "has been left out of the mix." Sports broadcasting rights specialists MP & Silva has been "selling the rights to networks throughout Asia over the past few months but have failed to find a bidder in Australia" -- despite what they say is strong interest from fans around the country (THE AUSTRALIAN, 8/29).