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SBD Global/August 30, 2012/Marketing and Sponsorship

Marketplace Roundup: Red Bull Munich Extends Partnership With FTI

German Hockey League (DEL) club EHC Red Bull Munich extended its sponsorship deal with Munich-based tourism company FTI for the '12-13 DEL season. FTI, which has been a partner of the club since '10, will receive ad space on the ice and on the boards of the Olympic Ice Sport Centre (EHC Red Bull Munich). ... Second Bundesliga club 1860 Munich signed a new partnership with fitness studio chain FIT STAR. As part of the new partnership FIT STAR and Life Fitness will install new equipment in the club's practice facility (1860 Munich). ... Citizen Watch Company has signed WTA No. 1 Victoria Azarenka as the newest int'l brand ambassador for the Citizen Eco-Drive "Unstoppable" media campaign. Citizen has signed a multi-year agreement with Azarenka that covers territories including North and South America, the U.K., Oceania and Asia. Print media will break in late fall along with TV, digital and in-store platforms (Citizen). ... EPL Southampton FC has signed luxury yacht manufacturer Sunseeker Int'l as a new official partner. The club agreed to a three-year contract with Sunseeker, which is based not far from Southampton in Poole (Sunseeker),
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