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SBD Global/August 29, 2012/Media
Australia's National Basketball League Signs Online Deal To Compliment Broadcast Package
Published August 29, 2012
MAJOR MONEYMAKER: In Sydney, Roy Ward reported that the subscription pricing is "substantially less than that of the NBA's hugely popular NBA League Pass,"which for about $200 gives fans season-long access to all games." Keneally said that NBL.TV could "become a major moneymaker for the league." Keneally said, "NBL.TV will be a league-owned platform rather than one owned by a rights-holder -- so the NBL will retain control of its own broadcast product and benefit directly from the revenue generated by it. It gives us a major new revenue stream, as well as an attractive new proposition for sponsors" (SYDNEY MORNING HERALD, 8/28).