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SBD Global/August 29, 2012/Marketing and Sponsorship

Japanese Electronics Company Toshiba Partners With Borussia Mönchengladbach

Bundesliga club Borussia Mönchengladbach signed a new sponsorship deal with Japanese electronics company Toshiba for the '12-13 season. The deal includes cam carpets on both goal lines as well as other ad spaces inside the Borussia-Park stadium. Toshiba was an official sponsor of the 2002 and 2006 World Cups, but it is the first time the company has sponsored a Bundesliga club (Toshiba).

THE RIGHT PARTS: Bundesliga club Hannover 96 extended its sponsorship deal with car parts supplier Continental for another three years. The deal includes ad boards in camera view and an extensive hospitality package. In addition, Continental's logo will be featured in the club's stadium magazine and on the website (Hannover 96).
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