Menu
Media

McLaren CEO Says Pay-TV Is 'Good For F1'

F1 CEO Bernie Ecclestone's switching of F1 to pay-per-view this year with the Sky/BBC tie-up "should be viewed as a positive, despite the overall audience figures for some races going down," according to Jonathan Noble of AUTO SPORT. One year from the announcement that "left many spectators outraged," McLaren CEO Martin Whitmarsh said that there have been "a number of benefits that have materialised" from Sky's arrival in F1. Whitmarsh said, "My inbox is less choked now with emails from Mr. Outraged from Leamington Spa. We all felt a little bit upset that it happened -- although in fairness to Bernie, everyone blamed him, the sport, and me for it, but actually the decision, the choice, was the BBC's in the first place." The BBC and Sky have shared coverage of races this year, with half the races being broadcast exclusively on Sky and the other half being shown on both channels. Recently published audience figures show that the race audience in the U.K. is "holding up." Some events like Australia, Malaysia and China are having "a greater combined audience" across both channels, while others like Spain, Monaco, Canada and Britain "are down" compared to '11 when races were all shown live on the BBC (AUTO SPORT, 8/27).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/08/28/Media/F1-tv.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/08/28/Media/F1-tv.aspx

CLOSE