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Marketing and Sponsorship

Marketplace Roundup: Brasileiro Club Figueirense Teams With Bank

Brazilian government-owned bank Caixa Economica Federal "has signed a sponsorship deal" with Brasileiro club Figueirense. The contract is for six months and is worth R$1.2M ($600,000). The logo CAIXA will be on the shirts, shorts and sleeves of the club's jerseys as soon as the contract is signed (PORTALDAILHA, 8/25). ... French insurance company Groupama "will continue in Italian football." The company renewed its contracts with Cagliari, Genoa, Lazio and Palermo. The company had already been sponsoring the clubs the past two seasons. Terms of the deals were not disclosed (MAQUINODOESPORTE.com.br, 8/24). ... German Hockey League club Cologne Sharks extended its sponsorship deal with brewery Gilden Kölsch for another year. The partnership between the club and the beer company dates back to '98 (Cologne Sharks). ... The court sweepers of German handball club SG Flensburg-Handewitt signed an exclusive sponsorship deal with adult company ORION for the upcoming season. ORION will become the exclusive outfitter of the club's sweep team, which consists of five 18-year-old women. The club's partnership with ORION dates back to '05 (SG Flensburg-Handewitt). 

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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