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Marketing and Sponsorship

Marketplace Roundup: Brasileiro Club Figueirense Teams With Bank

Brazilian government-owned bank Caixa Economica Federal "has signed a sponsorship deal" with Brasileiro club Figueirense. The contract is for six months and is worth R$1.2M ($600,000). The logo CAIXA will be on the shirts, shorts and sleeves of the club's jerseys as soon as the contract is signed (PORTALDAILHA, 8/25). ... French insurance company Groupama "will continue in Italian football." The company renewed its contracts with Cagliari, Genoa, Lazio and Palermo. The company had already been sponsoring the clubs the past two seasons. Terms of the deals were not disclosed (MAQUINODOESPORTE.com.br, 8/24). ... German Hockey League club Cologne Sharks extended its sponsorship deal with brewery Gilden Kölsch for another year. The partnership between the club and the beer company dates back to '98 (Cologne Sharks). ... The court sweepers of German handball club SG Flensburg-Handewitt signed an exclusive sponsorship deal with adult company ORION for the upcoming season. ORION will become the exclusive outfitter of the club's sweep team, which consists of five 18-year-old women. The club's partnership with ORION dates back to '05 (SG Flensburg-Handewitt). 

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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