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Marketing and Sponsorship

Bundesliga Marketplace Roundup: FSV Mainz 05 Signs Sponsorship Deal With B&B Hotels

Bundesliga club FSV Mainz 05 signed a new sponsorship deal with B&B Hotels for the '12-13 campaign. B&B hotels will receive ad space on rotating boards in camera view (FSV Mainz 05). ... Bundesliga club Hamburg SV agreed to a new partnership with outdoor advertising company JCDecaux Deutschland. During the '12-13 Bundesliga season, the HSV and JCDecaux will support the social sports initiative of the Hamburger Weg with outdoor advertisement in and around Hamburg. The first four images can be seen from Aug. 21-28 (HSV).

BOARD GAMES: Newly promoted Bundesliga club Eintracht Frankfurt will install new LED-boards in camera view during the upcoming Bundesliga season. The new LED-boards will rotate, allowing four different sponsors to be promoted at the same time. The new ad board concept was created with the help of marketing agency Sportfive (Eintracht Frankfurt). ... Second Bundesliga club Eintracht Braunschweig extended its sponsorship deal with BS-Energy for another two years. The deal includes ad presence in the stadium and stadium magazine, as well as commercial spots on the scoreboards and other promotional events. In addition, BS-Energy's logo will be featured on the first team's practice outfits (Eintracht Braunschweig).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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