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SBD Global/August 24, 2012/Marketing and Sponsorship
Bundesliga Marketplace Roundup: FSV Mainz 05 Signs Sponsorship Deal With B&B Hotels
Published August 24, 2012
BOARD GAMES: Newly promoted Bundesliga club Eintracht Frankfurt will install new LED-boards in camera view during the upcoming Bundesliga season. The new LED-boards will rotate, allowing four different sponsors to be promoted at the same time. The new ad board concept was created with the help of marketing agency Sportfive (Eintracht Frankfurt). ... Second Bundesliga club Eintracht Braunschweig extended its sponsorship deal with BS-Energy for another two years. The deal includes ad presence in the stadium and stadium magazine, as well as commercial spots on the scoreboards and other promotional events. In addition, BS-Energy's logo will be featured on the first team's practice outfits (Eintracht Braunschweig).