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SBD Global/August 24, 2012/Marketing and Sponsorship

Bundesliga Marketplace Roundup: FSV Mainz 05 Signs Sponsorship Deal With B&B Hotels

Bundesliga club FSV Mainz 05 signed a new sponsorship deal with B&B Hotels for the '12-13 campaign. B&B hotels will receive ad space on rotating boards in camera view (FSV Mainz 05). ... Bundesliga club Hamburg SV agreed to a new partnership with outdoor advertising company JCDecaux Deutschland. During the '12-13 Bundesliga season, the HSV and JCDecaux will support the social sports initiative of the Hamburger Weg with outdoor advertisement in and around Hamburg. The first four images can be seen from Aug. 21-28 (HSV).

BOARD GAMES: Newly promoted Bundesliga club Eintracht Frankfurt will install new LED-boards in camera view during the upcoming Bundesliga season. The new LED-boards will rotate, allowing four different sponsors to be promoted at the same time. The new ad board concept was created with the help of marketing agency Sportfive (Eintracht Frankfurt). ... Second Bundesliga club Eintracht Braunschweig extended its sponsorship deal with BS-Energy for another two years. The deal includes ad presence in the stadium and stadium magazine, as well as commercial spots on the scoreboards and other promotional events. In addition, BS-Energy's logo will be featured on the first team's practice outfits (Eintracht Braunschweig).
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