Ligue 1 club Paris St. Germain should look at Bayern Munich's spending as "the model to follow," according to Marcelo Martins of SPORTUNE.fr. The French club has spent so much money since the arrival of the Qatari Investment Group that "it is almost impossible" to envision them and the soon-to-be enforced UEFA Financial Fair Play rule coexisting. In Europe, the club to model on economic grounds is Bayern. Its system is already financially sound, and the company "constantly ends its seasons in the positive." PSG is seeking a new shirt sponsor. It is currently under contract with Emirates through '14 at €3.5M ($4.4M) a year, a figure that is "very little." In this domain, Bayern "is way ahead" having recently agreed to a €30M ($37.6M) annual deal with Deutche Telekom through '17. PSG "should follow what Bayern has done" and institute a salary cap. The German team has set €10M ($12.5M) as the maximum salary it will pay a player. Philipp Lahm, Bastian Schweinsteiger and Franck Ribery are the three best-paid players on the team, and their contracts each max out at €10M. When it comes to the budget, both clubs have a financial capacity of €300M ($376.3M) for the '12-13 season. In PSG's case, all the money has come from an investor, whereas Bayern has managed to do this because "of its ability to control its cost and revenue streams." If PSG is to "respect" the financial fair play rules, "the road looks to be long" (SPORTUNE.fr, 8/23).