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SBD Global/August 21, 2012/Marketing and Sponsorship

Australian Rugby League's Rabbitohs Add DeLonghi, Kenwood As Sponsors

Australian Rugby League club South Sydney Rabbitohs has re-signed two of the club’s major corporate partners, DeLonghi and Kenwood, for two additional years. Home appliance store DeLonghi will remain as South Sydney's major away corporate partner, joining The Star as the major brands appearing on the Rabbitohs home, away and alternate jerseys for the next two years. Electronics manufacturer Kenwood will continue as the Rabbitohs’ major sleeve and training corporate partner. The Kenwood brand will appear on the sleeves of the Rabbitohs’ jerseys and on the front of the Rabbitohs’ training gear for the next two seasons. Rabbitohs CEO Shane Richardson said, “These renewed corporate partnerships represent a vote of confidence in what we are doing and achieving as a club on the field as well as off the field and in our local communities through Souths Cares, and we look forward to working with the teams at DeLonghi and Kenwood for the long term" (Rabbitohs).
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