London Games Sponsors To Financially Support Olympic And Paralympic Parade

London Games sponsors Visa, British Airways, BP and BT "are to provide financial support for the Olympic and Paralympic victory parade" taking place on Sept. 10, according to John Reynolds of MARKETING MAGAZINE. The London 2012 sponsors are providing additional funding, "on top of their original multi-million pound outlay on sponsoring the Games." In return, the sponsors are expected to receive branding opportunities at the parade. The event will involve around 900 Olympians and Paralympians "travelling on open-topped buses." It is also believed that a number of royals, including Prince Harry, "will be in attendance" (MARKETINGMAGAZINE.co.uk, 8/16).