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SBD Global/August 17, 2012/Media
International Friendlies Score High Ratings In Europe
Published August 17, 2012
FRANCE: TF1's broadcast of Didier Deschamps' debut as head coach of the French team against Uruguay was watched by 5.18 million or a 27.4% share (JEANMARCMORANDINI.com, 8/16).
SPAIN: La 1's coverage of Spain's friendly against Puerto Rico had a viewership of 2.17 million people and a 21.2% share. The most-watched minute was at 11:10pm when 3.07 million people were tuned in and a 24% share (VERTELE.com, 8/16).
ENGLAND: ITV1's live coverage of England's 2-1 victory over Italy was watched by 4.1 million people and a 18.5% share (London GUARDIAN, 8/16).