SBD Global/August 17, 2012/Marketing and Sponsorship
TaylorMade Inks Deal With The Emirates Australian Open
Published August 17, 2012
TaylorMade-adidas Golf has been named the newest partner of the Emirates Australian Open. The event will be held Dec. 6-9 at The Lakes Golf Club. TaylorMade will be the official golf ball through a driving range sponsorship and provision of prizes for the official Pro-Am and 'Super Monday,' where amateurs will have the chance to play the championship course. TaylorMade will also conduct a number of activities during the event week, including product demonstrations, allowing consumers to trial their clubs and putters and a consumer promotion to play in the championship Pro-Am with a PGA Tour professional. TaylorMade's staff players include Australians Jason Day, Mathew Goggin, Marcus Fraser, Greg Norman and John Senden (PGA).
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