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SBD Global/August 17, 2012/Marketing and Sponsorship

Bundesliga Club Eintracht Frankfurt Extends Its Partnership With Stada

German Bundesliga club Eintracht Frankfurt extended its exclusive partnership with pharmaceutical company STADA for the upcoming '12-13 season. STADA, which has been a sponsor of Eintracht Frankfurt since '07-08, will receive in-stadium ad space to promote its Mobilat brand. The deal was brokered by marketing agency Sportfive (Eintracht Frankfurt).

POWER UP: German Bundesliga club FC Nuremberg extended its exclusive partnership with energy company N-ERGIE for the upcoming '12-13 season. The sponsorship deal includes title and logo rights as well as various ad spaces inside the stadium. The deal was brokered by marketing agency Sportfive. In addition, FC Nuremberg has launched its official energy drink called "Der Club" (FC Nuremberg).

THREE MORE YEARS: German Bundesliga club FC Augsburg has extended its exclusive partnership with upholstery manufacturer Segmüller for another three years. The deal includes premium board ad space in camera view as well as backboard ad space during press conferences plus business seats at the SGL arena. In addition, Segmüller and the FCA will host autograph sessions and introduce the "Segmüller-Fansofa" (Sportfive).
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