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SBD Global/August 17, 2012/Marketing and Sponsorship

ManU, Everton, Liverpool, Tottenham Name Online Betting Sponsors

British online betting firm bwin.party digital entertainment has entered into a three-year deal with ManU, replacing Betfair as the club's official online betting partner, according to Mike Keegan of the MANCHESTER EVENING NEWS. Bwin, who also sponsors Real Madrid, will "have their own branded betting kiosks at Old Trafford." Also, anyone who places a ManU-related bet on bwin.com over the next week "will have the chance of winning a pair of ManU season tickets or a signed shirt or a free £100 ($157) bet." (MANCHESTER EVENING NEWS, 8/16).

EVERTON, PADDY POWER TEAM: Everton FC has agreed to a two-year deal to name bookmaker Paddy Power as its official online betting partner in the U.K. and Ireland. Paddy Power will offer betting products via Everton's official website, evertonfc.com. Everton fans will also be able to sign up as supporters of Everton on paddypower.com. They will also be able to receive additional, exclusive bets and offers related to the club (Everton FC).

LIVERPOOL DOUBLES DOWN: Liverpool FC announced that it has agreed to two-year deals with Paddy Power and another online bookmaker, 188BET. Paddy Power becomes the club's new betting partner in the U.K., Ireland and Italy, while 188BET is its new int'l betting partner. Liverpool has previously partnered with Paddy Power, while 188BET is sponsoring the club for the first time (Liverpool FC).

BETFRED JOINS TOTTENHAM: Tottenham FC has agreed to a three-year deal to make Betfred.com the club's official betting partner in the U.K. Betfred.com will receive exclusive U.K. branding rights across the club's online, digital, mobile and social media platforms. Betfred.com will also work with Tottenham to develop and launch its new Football Analyser application, which will be hosted on the club's website. The service is designed to provide fans with a detailed statistical assessment of the club's recent performance and prospects, ahead of upcoming fixtures (Tottenham FC).
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