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Marketing and Sponsorship

Online Ticket Exchange Viagogo Partners With Several Major European Football Clubs

Online ticket marketplace viagogo announced partnerships with nine English Premier League clubs, five Bundesliga clubs, two Dutch Eredivisie clubs, one La Liga club and a number of Serie A clubs. The partnership will see the company provide ticketing to some of the biggest clubs in the world, including EPL champions Man City, Champions League winners Chelsea FC, Germany's Bayern Munich and Dutch side PSV Eindhoven. The partnerships represent a growing trend toward secondary ticketing in Europe, as clubs are allowing fans to resell tickets to games they are not able to attend. By allowing ticket resale, clubs will be able to fill the empty seats in stadiums, which will increase match-day revenue through food, drink and merchandise sales. Viagogo also has partnerships in the U.K. with Newcastle United, Fulham FC, West Bromwich Albion, Wigan Athletic, Queens Park Rangers, West Ham United, and Aston Villa. In Germany, viagogo is also partners with FC Kaiserslautern, FC Nurnberg, VfL Wolfsburg and Hannover SV 96.Viagogo has also partnered with Feyenoord in the Netherlands, RCD Mallorca in Spain and a number of Serie A teams in Italy (viagogo).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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