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SBD Global/August 14, 2012/Media
BBC Wraps Up Olympics Coverage With Its Best Ratings Of The Games
Published August 14, 2012
RATINGS SPLASH: In London, Plunkett also reported that nearly 16 million viewers watched Great Britain diver Tom Daley clinch an Olympics Bronze Medal, on Saturday including 6.6 million on BBC3, "the channel's biggest-ever audience." Daley's third-place finish in the men's 10m platform diving final had a five-minute peak of 7.7 million viewers on BBC1, 6.6 million on BBC3 and another 1.6 million viewers on BBC Olympics 1 at 9:50pm on Saturday, a total of 15.9 million. BBC3's evening Olympics program "averaged 3.6 million viewers, a 16.1% share" between 8pm and 11pm (GUARDIAN, 8/13). The PA's Anthony Barnes reported that "the figures crown a series of huge audience figures achieved during the Games." The biggest "blockbuster among the sporting events" during the London Games fortnight was Usain Bolt's triumph in the 100m final a week ago with 20 million tuning in, while 17.1 million watched Mo Farah take the 10,000m Gold. BBC1 Controller Danny Cohen said, "It's been a phenomenal Games and Team GB's amazing achievements have helped draw huge audiences to BBC1 and put the channel right at the heart of the action" (PA, 8/13).
A POPULAR CHOICE: Also in London, Plunkett reported the BBC's coverage "was watched by 90% of the U.K. population," delivering what Cohen described as the "largest TV audiences since the pre-digital age." A total of 51.9 million people watched at least 15 minutes of the London games on BBC TV. The Games reached "90% of the population," which topped the 81% who watched at least 15 minutes of the 2002 World Cup, the 69% who watched the Queen's diamond jubilee earlier this year, and the 61% who watched last year's royal wedding (GUARDIAN, 8/13).
GERMANY: The VOLKSSTIMME reported that "ARD's broadcast of the London Games Closing Ceremony attained a 33.7% market share." The coverage, which started at 10pm CEST was watched by 5.76 million viewers (VOLKSSTIMME, 8/13).
FRANCE: FASHIONS-ADDICT.com reported that TF1's broadcast of the Closing Ceremony "was largely ahead" in terms of audience. A total of 5.1 million viewers tuned in for a 40% share. The peak audience even reached 6.5 million at one point (FASHIONS-ADDICT.com, 8/13).
SPAIN: The EFE reported that the men's basketball final between Spain and the U.S. was the "most-watched event in the history of the sport" in Spain with an average of 5.4 million viewers and a 44.9% share. It was also the most-watched London Olympics sporting event. The "golden minute" occurred at 6:01pm local time when 6.5 million people were tuned in for a 52.7% share (EFE, 8/13).