FIA Looks To Make Cars Harder To Drive More Than 400K Watch MotoGP On Sport1 Portsmouth Now Debt-Free After Takeover Nuvolari New Pro12 Broadcaster In Italy San Siro Not Enough Anymore For Milan Aluko Becomes First Female MOTD Pundit Plenty Of Tickets Available For Rugby WC West Brom Partners With Freebets.com AFL Set For Record-Breaking Contract Polish FA Signs Deal With Okocim Brewery
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/August 14, 2012/Media
BBC Wraps Up Olympics Coverage With Its Best Ratings Of The Games
Published August 14, 2012
RATINGS SPLASH: In London, Plunkett also reported that nearly 16 million viewers watched Great Britain diver Tom Daley clinch an Olympics Bronze Medal, on Saturday including 6.6 million on BBC3, "the channel's biggest-ever audience." Daley's third-place finish in the men's 10m platform diving final had a five-minute peak of 7.7 million viewers on BBC1, 6.6 million on BBC3 and another 1.6 million viewers on BBC Olympics 1 at 9:50pm on Saturday, a total of 15.9 million. BBC3's evening Olympics program "averaged 3.6 million viewers, a 16.1% share" between 8pm and 11pm (GUARDIAN, 8/13). The PA's Anthony Barnes reported that "the figures crown a series of huge audience figures achieved during the Games." The biggest "blockbuster among the sporting events" during the London Games fortnight was Usain Bolt's triumph in the 100m final a week ago with 20 million tuning in, while 17.1 million watched Mo Farah take the 10,000m Gold. BBC1 Controller Danny Cohen said, "It's been a phenomenal Games and Team GB's amazing achievements have helped draw huge audiences to BBC1 and put the channel right at the heart of the action" (PA, 8/13).
A POPULAR CHOICE: Also in London, Plunkett reported the BBC's coverage "was watched by 90% of the U.K. population," delivering what Cohen described as the "largest TV audiences since the pre-digital age." A total of 51.9 million people watched at least 15 minutes of the London games on BBC TV. The Games reached "90% of the population," which topped the 81% who watched at least 15 minutes of the 2002 World Cup, the 69% who watched the Queen's diamond jubilee earlier this year, and the 61% who watched last year's royal wedding (GUARDIAN, 8/13).
GERMANY: The VOLKSSTIMME reported that "ARD's broadcast of the London Games Closing Ceremony attained a 33.7% market share." The coverage, which started at 10pm CEST was watched by 5.76 million viewers (VOLKSSTIMME, 8/13).
FRANCE: FASHIONS-ADDICT.com reported that TF1's broadcast of the Closing Ceremony "was largely ahead" in terms of audience. A total of 5.1 million viewers tuned in for a 40% share. The peak audience even reached 6.5 million at one point (FASHIONS-ADDICT.com, 8/13).
SPAIN: The EFE reported that the men's basketball final between Spain and the U.S. was the "most-watched event in the history of the sport" in Spain with an average of 5.4 million viewers and a 44.9% share. It was also the most-watched London Olympics sporting event. The "golden minute" occurred at 6:01pm local time when 6.5 million people were tuned in for a 52.7% share (EFE, 8/13).