Land Rover Drops Dan Carter Virat Kohli Signs $16.5M Deal With Puma Everton Partners With The Open Ronaldo Launches CR7 Underwear Marketplace Roundup Sutton Denies Censoring Fan Forum Nike Launches Campaign In Middle East Russia World Cup Still Seeking Sponsors IPL Signs Up Nine Sponsors Marketplace Roundup
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SBD Global/August 14, 2012/Marketing and Sponsorship
Published August 14, 2012
LET'S DO IT AGAIN: German Basketball Bundesliga club BBC Bayreuth revealed its new shirt sponsor for the upcoming season. Electricity operator TenneT will be featured on the players' chests during the '12-13 campaign. The company had been the club's shirt sponsor for the past two years but discontinued the sponsorship deal in June. BBC Bayreuth was unable to acquire a new shirt sponsorship deal, so TenneT agreed to be the club's shirt sponsor for another season (BBC Bayreuth).
A TIMELY DEAL: ASIASPONSORSHIPNEWS.com noted the Malaysian Open has signed Swiss watch manufacturer Rado as a sponsor of the tennis tournament. Rado will be the official watch partner for the fourth edition of the Malaysian Open (ASIASPONSORSHIPNEWS.com).
YOU NAME IT: COPA2014.gov.br noted that adidas, one of the official sponsors of the 2014 World Cup in Brazil, released on Sunday the options for the name of the ball that will be used in the tournament. The three choices are: Bossa Nova, Brazuca, and Carnavalesca. The German company is holding an online poll that will run through Sept. 2 and the name with the most votes will be kept (COPA2014.gov.br, 8/13).