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Marketing and Sponsorship

Marketplace Roundup

Australian Football League Gold Coast Suns extended its five-year partnership with Australian superannuation fund HOSTPLUS. The company will remain with the club until the end of '16 (Gold Coast FC).

LET'S DO IT AGAIN: German Basketball Bundesliga club BBC Bayreuth revealed its new shirt sponsor for the upcoming season. Electricity operator TenneT will be featured on the players' chests during the '12-13 campaign. The company had been the club's shirt sponsor for the past two years but discontinued the sponsorship deal in June. BBC Bayreuth was unable to acquire a new shirt sponsorship deal, so TenneT agreed to be the club's shirt sponsor for another season (BBC Bayreuth).

A TIMELY DEAL: ASIASPONSORSHIPNEWS.com noted the Malaysian Open has signed Swiss watch manufacturer Rado as a sponsor of the tennis tournament. Rado will be the official watch partner for the fourth edition of the Malaysian Open (ASIASPONSORSHIPNEWS.com).

YOU NAME IT:  COPA2014.gov.br noted that adidas, one of the official sponsors of the 2014 World Cup in Brazil, released on Sunday the options for the name of the ball that will be used in the tournament. The three choices are: Bossa Nova, Brazuca, and Carnavalesca. The German company is holding an online poll that will run through Sept. 2 and the name with the most votes will be kept (COPA2014.gov.br, 8/13).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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