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SBD Global/August 10, 2012/Olympics
Sponsorship Today Releases List Of Top-Earning Olympic Athletes
Published August 10, 2012
U.K.-based Sponsorship Today compiled a list of the top Olympic sponsorship earners. The list includes only those athletes whose endorsements are derived mainly from activities as Olympians. Sprint racers offer the greatest appeal to sponsors, although swimmers come a close second. The list shows that it is more than just speed that bring in the money. Britain's Jessica Ennis, the face of the London Games in the U.K., is rewarded in part for her "girl-next-door" image (Sponsorship Today).
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| Name | Sports / Country | Earnings |
| Usain Bolt | Sprinter, Jamaica | $20M |
| Kim Yuna | Ice skater, South Korea | $9M |
| Michael Phelps | Swimmer, USA | $7M |
| Liu Xiang | Sprint hurdler, China | $4M |
| Yelena Isinbayeva | Pole vaulter, Russia | $2.7M |
| Lolo Jones | Sprint hurdler, USA | $2.7M |
| Ryan Lochte | Swimmer, USA | $2.3M |
| Sanya Richards-Ross | Sprinter, USA | $2M |
| Oscar Pistorius | Sprinter, South Africa | $2M |
| Jessica Ennis | Heptathlete, Great Britain | $1.7M |
| Chris Hoy | Cyclist, Great Britain | $1.5M |
