Rugby Returns Several Key Sponsors Bale Trademark A Move To Define Brand Beşiktaş To Sign Naming-Rights Deal Rose To Cash In From U.S. Open Win Mesut Özil Tops Sponsorship Income List Barcelona To Generate $96M Off E-Ads Marketplace Roundup BeIN SPORT, MP & Silva Partner Cricketer Dhawan A Brand In The Making Bale Applies For 11 Of Hearts Trademark
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/August 10, 2012/Marketing and Sponsorship
Mahindra & Mahindra Is Title Sponsor Of Sri Lanka Premier League
Published August 10, 2012
FOCUS ON PLAYERS: In New Delhi, Firoz Mirza wrote that as the Sri Lanka Cricket Board gets ready to "launch their dream project," the SLPL, the player associations want "steps to ensure that payments are honoured." Former Sri Lanka skipper and ace batsman Aravinda de Silva "insisted on the need of the players having a reasonable guarantee from the franchise holders." De Sliva: "I hope this (non-payment) doesn't happen here in the SLPL for the players' sake. I think the respective boards should try to make sure they get reasonable guarantee from the franchise holders to ensure players get their contracted amount." Federation of Int'l Cricketers' Association CEO Tim May has claimed that "the newly included clause in the players' contract ensures a bank guarantee for their full salaries as a safety net" (HINDUSTANTIMES, 8/8).
INDIAN FAILURE: Tamil News Network's Shailendra Awasthi reported that the SLPL has "failed to get Indian cricketers on board." When asked to explain the irony, Aravinda "struggled to put the issue in perspective." De Silva said, "They have a busy international schedule, and I guess that is why they are not playing in the SLPL. We also didn't have an auction of sorts, but I'm sure the presence of many top international players will make up for that" (TNN, 8/9).