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SBD Global/August 10, 2012/Marketing and Sponsorship
CPLG Sport Announces Three New Merchandising Deals For England Rugby
Published August 10, 2012
CPLG Sport announced three "new merchandising deals" for the England Rugby brand, according to Eves & Sacco of LICENSING.biz. With the 2015 Rugby World Cup taking place in England, the licensing agent for the Rugby Football Union said the organization is "dealing with more interest than ever before." Brecrest joins the RFU's licensing program and "will provide" England Rugby branded babywear. BL Sports will provide luggage, bags and wallets while Drew Pearson Int'l "will soon launch" headwear, scarves, gloves, snoods, earmuffs and wristbands (LICENSING.biz, 8/9).
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