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SBD Global/August 10, 2012/Marketing and Sponsorship

Bundesliga Champion Borussia Dortmund Extends Its Partnership With EA Sports

German Bundesliga champion Borussia Dortmund extended its partnership with video game producer EA Sports for the upcoming season. The EA Sports "fan sofa" will be present at all 17 home games of Borussia Dortmund at the Signal Iduna Park. The sofa will be next to the playing field and allows two fans per game to watch their favorite team up close. Fans can apply for the sweepstake at and In addition, EA Sports and its soon-to-be released FIFA 13 video game will present live score updates from all other Bundesliga games on the stadium scoreboard. The deal was brokered by sports marketing agency Sportfive (EA Sports).

BRATS & BEER: German 2nd Bundesliga club FSV Frankfurt agreed to two new sponsorship deals with private brewery Licher and catering company Bumb Junior. Licher obtained the exclusive distribution rights for Frankfurt's Volkspark Stadium and the title of official beer partner for the upcoming season. In addition, the brewery received an attractive sponsoring package, which includes board ad space in TV-relevant areas of the stadium. FSV Frankfurt's new catering partner, family-owned Bumb Junior, will be responsible for everything from ordinary stadium brats to high-class desserts for the next three years (FSV Frankfurt).
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