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SBD Global/August 10, 2012/Marketing and Sponsorship
Bundesliga Champion Borussia Dortmund Extends Its Partnership With EA Sports
Published August 10, 2012
BRATS & BEER: German 2nd Bundesliga club FSV Frankfurt agreed to two new sponsorship deals with private brewery Licher and catering company Bumb Junior. Licher obtained the exclusive distribution rights for Frankfurt's Volkspark Stadium and the title of official beer partner for the upcoming season. In addition, the brewery received an attractive sponsoring package, which includes board ad space in TV-relevant areas of the stadium. FSV Frankfurt's new catering partner, family-owned Bumb Junior, will be responsible for everything from ordinary stadium brats to high-class desserts for the next three years (FSV Frankfurt).