Emirates Airline, a major sponsor of golf on the European Tour and in
Asia, is entering the U.S. market with a sponsorship of the
Boeing Classic, a Champions Tour Event near Seattle. Emirates,
which launched a non-stop service from Seattle to Dubai earlier this
year, is the largest operator of Boeing 777s in the world. The airline
last year signed an agreement for an additional 50 Boeing 777-300ERs
worth $18B at list price. Emirates currently flies to six U.S. cities:
Dallas, Houston, L.A., N.Y., S.F. and Seattle, and will launch a
non-stop service to Washington, D.C. next month. The airline's sponsorship, a
secondary position to Boeing's entitlement, provides a platform for the
airline to raise awareness and engage with existing and potential
customers. The centerpiece of Emirates' program at the Boeing Classic
will be the Emirates Youth Clinic on Aug. 21. The youth clinic will be
hosted by two-time major champion Sandy Lyle and will entertain kids
from local organizations including The First Tee, Encompass and the
YMCA.
