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SBD Global/August 8, 2012/Media
Men's 400m Hurdles Draws Just Under 12 Million Viewers On The BBC Monday
Published August 8, 2012
GERMANY'S OLYMPIC FEVER: QUOTENMETER.de's Sidney Schering reported that the "Olympic fever" in Germany did not slow down and "attracted almost 8 million viewers." Public broadcaster ARD's Olympic highlight show "Olympia Telegramm" gained Monday's top rating. A total of 7.99 million viewers or a "sensational" 30.7% tuned in at 10:15pm CEST. In the marketing relevant age group 14-49, the show attracted 3.1 million viewers or 28.8%. ARD's coverage of Monday's track and field events was watched by an average of 7.21 million people. The market share of the track and field events in the target group was 23.5%. Boxing attracted 6.34 million viewers or 28.9% overall and 23.9% in the target group. A high number of people also watched Olympic diving at 10:55pm. A total of 4.76 million viewers or 24.6% overall and 20.8% in the target group watched the men's 3m springboard preliminary round. In addition, table tennis and sailing proved to be very popular with the viewers of the target group. ARD's afternoon coverage of those two events had a market share of 23.7% and 23.5%, respectively (QUOTENMETER.de, 8/7).
SPAIN'S SLAM DUNK: VERTELE reported that La 1's coverage of the Olympics men's basketball game between Spain and Brazil was watched by 2.24 million people for a 20% market share. The most-watched minute came at 10:42pm when 3.699 million people were tuned in or a 24.7% share (VERTELE, 7/8).