U.S.-Based F1 Team Changes Name McLaren Offers Alonso $42M Annually Gazprom To Buy Serbian Football Club EU Diplomats Consider WC Boycott Austrian Football Clubs Sign 198 Players Ireland's UPC To Sponsor EPL Coverage Sponsorships To Net AFL Swans $14M UBS To Reduce Investment In Formula 1 Marketplace Roundup Bundesliga Clubs Spend $366M On Players
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SBD Global/August 8, 2012/Marketing and Sponsorship
Published August 8, 2012
ON THE ROAD AGAIN: The new Mercedes-Benz Citan will debut on the pitches of Lega Serie B for the '12-13 season as an official partner of the Italian second-tier football league. The execution of the new partnership will see the Citan brand highly visible in stadiums across Italy (Infront Sports & Media).