Bayern Partners With Columbia Univ. Infront Owner Wanda Looking To Grow CL Qualifier Draws Over 6M On ZDF Storm Extends Deal With Crown Resorts WBSC Adds Two Japanese Sponsors Blackpool Sponsor Admits To Mistake Qantas Extends Deal With ARU Marketplace Roundup Heineken Becomes Europa League Partner Telekom Draws 11K To BBL Broadcasts
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SBD Global/August 8, 2012/Marketing and Sponsorship
Published August 8, 2012
ON THE ROAD AGAIN: The new Mercedes-Benz Citan will debut on the pitches of Lega Serie B for the '12-13 season as an official partner of the Italian second-tier football league. The execution of the new partnership will see the Citan brand highly visible in stadiums across Italy (Infront Sports & Media).