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SBD Global/August 8, 2012/Marketing and Sponsorship

Marketplace Roundup

German Bundesliga club SV Werder Bremen extended its sponsorship deal with solar company SIG Solar Group for the upcoming '12-13 season. The extension was brokered by Werder Bremen's sports marketing partner Infront Sports & Media. SIG Solar has been a partner of the club since the '11-12 season. The sponsorship deal includes ad space in the stadium, cam carpets behind the goal lines and an attractive hospitality package (Werder Bremen).

ON THE ROAD AGAIN: The new Mercedes-Benz Citan will debut on the pitches of Lega Serie B for the '12-13 season as an official partner of the Italian second-tier football league. The execution of the new partnership will see the Citan brand highly visible in stadiums across Italy (Infront Sports & Media).
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