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SBD Global/August 6, 2012/Leagues and Governing Bodies

The Annual German Super Cup Match Could Move To China As Early As '13

The German football Super Cup, the annual match-up between league champion and cup winner, could be played in China as early as '13, according to Marc Schmidt of BILD am SONTAG. This year's edition between Bundesliga champion and German Cup winner Borussia Dortmund and cup runner-up Bayern Munich on Aug. 12 "will be broadcast in more than 180 countries." This increasing interest in the competition led the German Football League (DFL) to consider a move of the annual game to China. DFL board members as well as President Reinhard Raubal "will discuss the possible move during their next meeting in early September." A decision in this matter is "expected during the fall meeting of all 36 Bundesliga and 2nd Bundesliga clubs." League Chair Heribert Bruchhagen tried to keep expectations low. Bruchhagen said, "It is difficult to estimate the financial gain of such a move. The DFL has been able to increase the Bundesliga's foreign marketing revenue to a respectable €72M ($89.1M). It would be a mistake to compare the Bundesliga with the Premier League in this regard." The EPL earns €300M ($371.3M) from int'l media rights deals, that is €228M ($282.2M) more than the Bundesliga (BILD, 8/5).
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