Blue Pitch Will Not Be Forced Out Of Ibrox ManU Sponsors Push For Asia Tour Chime Poised To Be Sold For $546M IOC Faces Tricky Choice AP: Rio Water A Threat At 2016 Olympics RFU Issues Social Media Guidelines Football League Partners With Liftshare Betfair Hires Cubo To Handle Ad Business BT Records Strong Q1 Growth In TV Olympic Notes
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SBD Global/August 2, 2012/Olympics
Coca-Cola CEO Muhtar Kent Says His Company's Seats Aren't 'Going Empty'
Published August 2, 2012
TIME IS ON MY SIDE: CNBC’s Carl Quintanilla noted IOC TOP sponsor Omega is the official timekeeper for the Olympics and the “only sponsor whose name may be visible within a venue.” Omega President & CEO Stephen Urquhart said it is “difficult to give you a dollar figure” on all the visual impressions the company gets from its sponsorship. However, he said it is "very important to the brand" that spectators and viewers see the Omega name. Urquhart: "It’s also important all we do around below the line and above the line to explain what timekeeping is all about” (“Squawk on the Street,” CNBC, 7/31).