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SBD Global/August 1, 2012/Olympics

Olympic Ticketing System To Be Reviewed By IOC For Future Games

The IOC will "review the way it handles ticketing" after calls for it to invest hundreds of millions of pounds in a centralized system that could be used for every Olympics, according to Owen Gibson of the London GUARDIAN.  British Olympic Association Chair Colin Moynihan "has called for the IOC to take control of selling tickets" amid complaints about the ticketing process and concern over empty seats. Moynihan said, "This is an opportunity for the IOC to put in place a ticketing system that can stay in place for each Games. It is so important to get this right." The IOC has said that it will conduct an audit of its ticketing system amid allegations that national Olympic committees have been "breaking its rules by reselling their allocation" (GUARDIAN, 7/31). In London, Vanessa Kortekaas reported that BOA Chef de Mission Andy Hunt said, "It makes sense to have a common ticketing ground." The IOC would not comment specifically on the possibility of establishing a centralized ticketing system that is adapted for each Games, but said that its auditors would "look at all the options." LOCOG said that attendance through the first few days of competition has been above 85%. At events on Sunday, it reached 92% (FINANCIAL TIMES, 7/31).
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