ManU, Chevy Make $600M Deal

General Motors unveiled a seven-year, $600M shirt sponsorship deal with ManU one day after the U.S. automaker's Global CMO, Joel Ewanick, "was ousted in connection with a deal" with the EPL club, according to REUTERS. The deal, which begins in the '14-15 season, will see GM pay between $60-$70M per season, "at least double the current fee" paid by current sponsor Aon. GM will also pay the club a $100M "activation fee" (REUTERS, 7/30). In London, Mark Ogden noted that with ManU's owners, the Glazer family, preparing to float a portion of their stake in the club on the N.Y. Stock Exchange, the agreement with GM "could prove significant in terms of raising awareness of the club, and confidence in their financial situation."