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SBD Global/July 30, 2012/Marketing and Sponsorship

German Hockey Federation Partners With Sports Equipment Manufacturer

The German Hockey Federation (DEB) agreed to a new partnership with sports equipment manufacturer Perform Better Europe, which will support the federation in the area of coaching education. The Munich-based company produces specialized equipment for the areas of functional training and coaching education. The new partnership is supposed to improve the DEB's coaching education program. Perform Better Europe will receive the title of "official provider of training equipment" and will provide the German national team with a variety of training equipment (DEB).

TAKE-OUT OR DELIVERY: German third division hockey club Moskitos Essen revealed a new title sponsorship deal for the upcoming '12-13 season with Pizza Boy. The new partnership is not exclusively with the first team, but across all youth teams as well. The sponsorship will include the company's logo on game-day tickets, various promotional events for fans as well as the title sponsorship for the first team and all youth team jerseys (Moskitos Essen).
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