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SBD Global/July 25, 2012/Marketing and Sponsorship

Liverpool FC Signs Four-Year Deal For Chevy To Be Automotive Sponsor

EPL club Liverpool has signed a four-year deal with Chevrolet in which the U.S. car brand will become its official automotive partner. The deal, running through the '15-16 EPL season, includes signage at Anfield, inventory within Liverpool's online and offline editorial outlets, and player appearances, among other assets. Chevrolet is also serving as an official sponsor for the club's ongoing pre-season North American tour, which includes matches last Saturday in Toronto, tomorrow night in Boston, and Saturday in Baltimore. Financial terms were not disclosed. "This landmark partnership once again demonstrates the value of Liverpool's international appeal," said Liverpool Managing Dir Ian Ayre. "Partnerships with blue-chip brands like Chevy will help ensure the long-term growth and success of our club, both on and off the pitch." Chevy also recently signed a sponsorship deal with ManU, while GM's U.K. brand Vauxhall Motors has a deal with the English FA, under which it gets sponsorship of the national team's practice jerseys.
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