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Marketing and Sponsorship

Marketplace Roundup

The National Rugby League Canterbury-Bankstown Bulldogs have partnered with online currency trading group easy-forex as the club's new shorts sponsor for the remainder of the '12 season. Since its launch in '03, easy-forex has reached customers in more than 160 countries (Canterbury-Bankstown Bulldogs).

A NEW SERVER: The BBC reported that computer firm Dell has become the latest sponsor of the Glasgow 2014 Commonwealth Games. The company "will deliver the IT hardware required for the Games" including desktops, laptops, servers and storage technology across venues. Dell is the seventh sponsor to be unveiled by the Games organizers (BBC, 7/22).

LUXURY DEAL: Volleyball Victoria has signed Mint Resorts & Apartments as its gold sponsor for the next three years. As the supporter and gold sponsor, Mint St. Kilda Rd. will be offering special benefits to athletes, members, team supporters and their families (Mint Resorts & Apartments).

JAPAN LAUNCH: ManU has agreed to a partnership with APLUS Co. Ltd., a member company of the Shinsei Bank Group, to launch two new credit cards aimed at the club's supporters in Japan. ManU Commercial Dir Richard Arnold said, "Not only are the cards the only ones in Japan to feature the official Manchester United crest, applicants also have the reassurance of knowing they are provided by one of Japan's premier banking groups" (ManU).

IT'S ABOUT THAT TIME: EPL Champions Man City has formed a partnership with Swiss watch manufacturer Richard Mille. The company has offered to donate a unique timepiece to auction on behalf of the club's charitable association City in the Community. The money raised will go toward improving the lives of local children (Man City).

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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