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Marketing and Sponsorship

EA Sports Agrees To Three-Year Partnership With Tottenham Hotspur

EA Sports and Tottenham Hotspur FC have agreed to a three-year partnership that will make EA Sports "the official video game partner" of the EPL club, according to Michael Plant of the London INDEPENDENT. Tottenham will visit the U.S. for a three match pre-season tour that will see them play the L.A. Galaxy and N.Y. Red Bulls on July 24 and 31. While in N.Y., EA Sports will "apparently be conducting 3D head scans of the club’s players" to enable the FIFA development team to capture high-quality and authentic 3D digital player models for future versions of the game. Tottenham and EA have confirmed they will be developing a range of initiatives to "entertain and engage fans" at the Spurs' stadium, White Hart Lane, and across their media channels (INDEPENDENT, 7/20).

SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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