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SBD Global/July 20, 2012/Marketing and Sponsorship

Adidas, MLS Partner To Launch New Data-Tracking Technology

MLS To Use Adidas Elite System In '13

Adidas and MLS announced that the league will integrate the adidas miCoach Elite System league-wide in the '13 season. The announcement, made at a press conference Thursday in N.Y., comes ahead of the 2012 AT&T MLS All-Star Game next Wednesday at PPL Park, which is set to be the world’s first “smart game” integrating the system. All 19 MLS clubs will use the data-tracking technology from adidas, providing coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and power. Adidas Chair & CEO Herbert Hainer in a statement said, “As the paths of sports and technology continue to converge, we are pleased to be pioneering in this area and continue to deliver cutting-edge innovations to teams and leagues worldwide.” MLS Commissioner Don Garber said, “Working with adidas, we are bringing players, coaches and fans across the league a revolutionary technology to help teams perform at the highest level.” Adidas said the system was developed in consultation with MLS Red Bulls, Union and Sounders FC, as well as European clubs Real Madrid, AC Milan, Ajax and Bayern Munich.
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