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SBD Global/July 19, 2012/Marketing and Sponsorship

Lionel Messi Reaches Commercial Deal With Head & Shoulders Shampoo

FC Barcelona striker Lionel Messi has reached "a commercial deal" with P&G company Head & Shoulders, according to MAQUINADOESPORTE.com.br. In the campaign, the three-time FIFA World Player of the Year "appears entering the pitch" to play in a football match. As part of the agreement, P&G will also invest in the Leo Messi Foundation. Interestingly, Messi's football rival Cristiano Ronaldo is the brand ambassador of Clear Men, a "competitor of Head & Shoulders in the shampoo market" (MAQUINADOESPORTE, 7/17).
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