Quote of the Day
"I think there is something slightly Millennium Bug about all this. Where we’ll all wake up the next day and think, what was all that about?"-- Dir of Marketing and 2012 Communications for the mayor of London Daniel Ritterband, on the much talked about fear of a transportation meltdown in London during the Olympics. (MARKETINGMAGAZINE.co.uk, 7/18)
Top Stories
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More Games For BBC
The IOC has awarded the BBC the exclusive broadcast rights in the U.K. for the 2014 Olympic Winter Games in Sotchi; the 2016 Olympic Games in Rio De Janeiro; the 2018 Olympic Winter Games in PyeongChang and the 2020 Olympic Games, which have yet to be awarded to a host city. The BBC has acquired the broadcast rights across all media platforms, including Internet and mobile. IOC President Jacques Rogge said, "We are delighted that the BBC will continue as our partner beyond London 2012, providing fantastic free coverage of the Olympic Games to the widest possible audience in the U.K across a variety of media platforms."
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Payin' The Tax Man
Top Olympic sponsors say they won't take advantage of special tax breaks.
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Doing Hard Time
Li-Ning partners with Red Bull for the King of the Rock tourney on Alcatraz.
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Shampoo, Rinse And Repeat
Messi lathers up for a commercial deal with Head & Shoulders shampoo.
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Trouble In Paradise
Director Danny Boyle is clashing with broadcaster over Opening Ceremony production.
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Putting The Deal On Ice
Philip Anschutz's AEG is close to completing a deal for the Lanxess-Arena in Cologne.
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A Helping Hand
Bernie Ecclestone offers to waive F1 sanctioning fee to help ailing Nurburgring track.
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In Their Wheelhouse
Houston's experience with Yao Ming makes them the perfect choice for Lin, marketers say.
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Sign Of The Times
Puma stocks take a hit after company reduces forecast over slow European economy.
