Quote of the Day
"Athletes are sleepy, hungry and need to pee. Could we get to the Olympic Village please."-- American hurdler Kerron Clement, on a tweet after he was stranded for four hours on a bus from Heathrow when the driver got lost. (London TELEGRAPH, 7/16)
Hundreds of uniformed Olympics officers began touring England Monday enforcing sponsors' multi-million-pound marketing deals, in "a highly organised mission," according to Martin Hickman of the London INDEPENDENT. Almost 300 enforcement officers will be seen across the country checking firms to ensure they "are not staging ambush marketing or illegally associating themselves with the Games" at the expense of official sponsors such as adidas, McDonald's, Coca-Cola and BP. Wearing purple caps and tops, the experts in trading and advertising working for the Olympic Delivery Authority "are heading the biggest brand protection operation staged" in the U.K.
American, Australian athletes get the "Monopoly tour" of London when bus drivers get lost.
Forbes: ManU edges Real Madrid as the world's most valuable sports franchise.
Woods, other Open players have already labeled Royal Lytham's rough as "unplayable."
English clubs journey south on a mission to mine football riches on the Dark Continent.
ManU sponsor Aon plans to ride the Premier League team's coattails into Brazil.
Non-Olympic sponsors buy up "the majority" of advertising space inside venue zones.
Puma makes Bolt the key plank in company's plan to shift to sportswear market.
Pakistani cricketers will make the first tour of India since ties were severed in '08.
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- Puma Puts Hopes On Usain Bolt
- Nike Capitalizing On Federer's No. 1 Run
- Under Armour Targets Europe
- Non-Sponsors Buy Up Olympic Ad Space
- Sponsors Give German Club A Hand
- Ligue 1 Club Reaches Sponsorship Deal
- Atlético Paranaense Finds New Sponsor