Quote of the Day

"Athletes are sleepy, hungry and need to pee. Could we get to the Olympic Village please."
-- American hurdler Kerron Clement, on a tweet after he was stranded for four hours on a bus from Heathrow when the driver got lost. (London TELEGRAPH, 7/16)
Tuesday July 17, 2012 Vol. 1 — No. 26 Print This Issue

Top Stories

  • Riding For The Brand

    Hundreds of uniformed Olympics officers began touring England Monday enforcing sponsors' multi-million-pound marketing deals, in "a highly organised mission," according to Martin Hickman of the London INDEPENDENT. Almost 300 enforcement officers will be seen across the country checking firms to ensure they "are not staging ambush marketing or illegally associating themselves with the Games" at the expense of official sponsors such as adidas, McDonald's, Coca-Cola and BP. Wearing purple caps and tops, the experts in trading and advertising working for the Olympic Delivery Authority "are heading the biggest brand protection operation staged" in the U.K.

  • A Four-Hour Cruise

    American, Australian athletes get the "Monopoly tour" of London when bus drivers get lost.

  • The Top Of The Heap

    Forbes: ManU edges Real Madrid as the world's most valuable sports franchise.

  • Stay On The Short Grass

    Woods, other Open players have already labeled Royal Lytham's rough as "unplayable."

  • On An African Safari

    English clubs journey south on a mission to mine football riches on the Dark Continent.

  • Planting The Flag

    ManU sponsor Aon plans to ride the Premier League team's coattails into Brazil.

  • Location, Location, Location

    Non-Olympic sponsors buy up "the majority" of advertising space inside venue zones.

  • Getting A Fast Start

    Puma makes Bolt the key plank in company's plan to shift to sportswear market.

  • Back On Tour

    Pakistani cricketers will make the first tour of India since ties were severed in '08.

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