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SBD Global/July 13, 2012/Marketing and Sponsorship

The Malaysian Open Has Announced Four New Major Sponsors

The Malaysian Open, Kuala Lumpur ATP World Tour tournament have added four new major sponsors. Rado, Corona, 100Plus and the DoubleTree by Hilton Kuala Lumpur will join long-term sponsors Wilson, CNN International and Astro, the official host broadcaster. Kuala Lumpur will partner with the DoubleTree by Hilton Kuala Lumpur on a "Baked with CARE" charity event where a number of ATP World Tour players will bake DoubleTree chocolate chip cookies. The cookies will be sold in autographed cookie tins with proceeds going to the Dignity For Children Foundation charity. The Malaysian Open, Kuala Lumpur is supported by the Ministry of Tourism and Tourism Malaysia who are founding sponsors of the tournament. Another founding supporter, the Lawn Tennis Association of Malaysia, sanctions the event. Astro will televise all singles matches live on Center Court from Thursday to Sunday (IMG).
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