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SBD Global/July 12, 2012/Olympics
Australian Cyclist In Clash Over Olympics Sponsors
Published July 12, 2012
Industry lobby group Mining Australia has been "forced to pull its television and online advertising campaign" after the Australian Olympic Committee ruled it was in breach of strict advertising guidelines, according to Georgina Robinson of the BRISBANE TIMES. The "golden girl" of Australian track cycling, Anna Meares, appears in the video in cycling gear branded with her sponsor BHP Billiton's logo as she "talks about her campaign to win gold in the London Games." However, BHP Billiton "is a rival" to official Australian team sponsor Rio Tinto, although Rio Tinto also helps "to fund the Mining Australia campaign" (BRISBANE TIMES, 7/12).
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